1925

YOUR CANAL BY IQ MARKETING PLAN

ROI LIKE IT’S 1925

WHERE MIAMI’S NEXT NEIGHBORHOOD IS BORN

A century ago, Miami was new, and those who invested early saw savings turn into fortunes. 

Fast forward to today, where millions now abound in the area, and the returns of yesteryear are virtually impossible to obtain.

But like all metro areas, new chapters are written from time to time, long after the founding. And with the visionary IQ District in West Aventura, Miami’s first new, upscale district in over a decade is taking shape, from the ground up.

Canal by IQ stands as the first opportunity to invest in Miami’s next chapter. The best chance in a decade to see ROI, like it’s 1925.

THE OPPORTUNITIES OF THE PAST, NOW AVAILABLE IN THE PRESENT.

MESSAGING

  • Experience a home where state-of-the-art technology and sleek architecture create a symphony of modern luxury.

  • Invest in the future now, in a once-in-a-decade opportunity to be among the first investors in a new Miami neighborhood. The ROI of a nascent Miami in 1925, available in 2025.

  • Unwind in a private oasis where contemporary design meets the peaceful flow of water, offering both serenity and inspiration.

BUYER PROFILES

INTERNATIONAL INVESTOR

  • A 45-year-old entrepreneur from Mexico City, this buyer is looking for high-yield investments in stable U.S. markets. With a diverse real estate portfolio spanning luxury condos in Dubai and Madrid, he is attracted to Canal by IQ for its appreciation potential, rental viability, and the prestige of owning in Miami’s first new upscale neighborhood in over a decade.

YOUNG EXECUTIVE

  • A 34-year-old hedge fund manager living in Brickell, she is seeking a luxury residence outside of Miami’s core that offers both convenience and exclusivity. Drawn to the IQ District’s master-planned design, high-end finishes, and proximity to top dining and shopping, she sees Canal by IQ as a strategic move for long-term personal and financial growth.

TECH FOUNDER

  • A 38-year-old tech entrepreneur relocating from San Francisco, this buyer values innovation, design, and connectivity. He is interested in Canal by IQ as part of a larger bet on Miami’s emergence as a global tech hub, recognizing the district’s long-term potential as a center of commerce, culture, and forward-thinking urban development.

THE STRATEGY

GOOGLE ADS

    • Google Ads will be strategically deployed to intercept potential buyers actively researching luxury condo developments in Miami.

    • By targeting high-intent keywords related to competing projects and real estate investment opportunities, our campaign will position Canal by IQ as the premier choice for investors seeking strong ROI.

    • Custom landing pages will feature investment breakdowns, appreciation potential, and rental yield projections, ensuring that financially driven buyers see the clear advantages of securing a unit in the IQ District.

INSTAGRAM ADS

    • Instagram’s hyper-targeted advertising capabilities will allow us to directly reach South Florida’s top real estate agents, brokers, and industry influencers who can bring in qualified buyers.

    • Our creative content will emphasize exclusive agent incentives, commission structures, and the competitive advantages of selling within Miami’s first new upscale district in over a decade.

    • Reels, carousel ads, and story placements will drive agent engagement, creating a buzz that translates into direct referrals and accelerated sales.

RESTAURANT DISPLAY ADS

    • Strategically placed digital and print ads in high-end restaurants frequented by affluent individuals will reinforce Canal by IQ’s brand presence among Miami’s elite.

    • Targeted locations will include fine dining establishments in Aventura, Bal Harbour, and Sunny Isles, ensuring visibility among high-net-worth individuals who appreciate luxury living.

    • This passive yet effective marketing strategy will keep the IQ District top-of-mind among a clientele already predisposed to premium real estate investments.

PRINT DISPLAY ADS

    • Print display ads will be placed on select bus stop exteriors in park and wellness areas known for attracting high-income individuals.

    • These locations will include jogging paths, fitness hubs, and waterfront promenades where affluent buyers congregate for leisure and wellness activities.

    • By integrating the Canal by IQ message into their daily routines, we will reinforce the development’s appeal as a lifestyle investment, seamlessly aligning with the aspirations of this exclusive demographic.

MEDIA OUTREACH

    • To generate organic media exposure, our team will conduct targeted outreach to both local and national publications, pitching the IQ District as Miami’s next transformative real estate development.

    • By positioning the project’s developer as a visionary akin to George Merrick, we aim to secure feature stories in leading outlets such as The Real Deal, The Miami Herald, and Architectural Digest.

    • This earned media strategy will build credibility, increase visibility, and drive organic demand for Canal by IQ.

INVEST LIKE A PIONEER